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Today, with so many competitive offers on the market of copywriting services, quality text alone may be not enough to make random customers order from you or convert them into your regular clients. This is especially true for younger/smaller and less known copywriter agencies: they might need some added benefits in their selling proposition to […]
Using videos in sales letters isn’t a new technique: most today’s marketers take advantage of this multimedia format to promote their products on the web.
Having appeared on the stage in the form of short testimonials, video tenaciously made its way through the marketing world. It’s now often incorporated in sales presentations and product tutorials, and […]
All of us heard about ‘good’ and ‘junk’ writers – about authors who deliver content of the requested quality and quantity within the deadline, and those who behave like babes in the wood, mixing up words, dates, clients… Both groups position themselves like ‘pros’, yet only one of them tells the truth.
Want to know right […]
Copywriting Guidelines, 3d installment.
Attention!
Dress up right, DRESS!
If you didn’t play toy soldiers as a child, you have an opportunity to repair this omission in copywriting business. Actually, the profession of copywriter is multi-faceted by nature: we trill away like nightingales while writing a sales letter and generate buzz like rappers when we create a blog […]
Copywriting Guidelines, 2nd installment
“A good style should show no signs of effort.
What is written should seem a happy accident.”
W. Somerset Maugham
The key point of this quote is the word ’seem’ which means that those ‘happy accidents’ are thoroughly prepared. Inaccurate spelling here, a missed punctuation mark there – and things can turn into a […]
This is the first installment of the Copywriting Guidelines – the series of effective tips which will help you to become a better writer.
You should store this remedy in a safe place (away from the sun, water and competitors) and use it according to the prescription. The drug doesn’t have any side effects but should […]