Copywriting 911

Archive for the 'Copywriting' Category

What Makes Your Sales Letter A Killer

Wednesday, February 20th, 2008

Just admit it: if you are an online businessman you must have spent long hours trying to answer questions like:
- What is the most powerful element of a sales letter?
- What makes prospects forget everything and click on the cherished “Buy now” button? and finally
- What can you do with the sales letter so [...]

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Terms and Policy Writing: Get It KISSed

Tuesday, February 5th, 2008

Writing website’s privacy policy or terms and conditions may seem a hopeless task, as:
a) few people really enjoy describing legal issues, and
b) even fewer people read such stuff of their own free will.
Nevertheless, both pages make an essential part of any website, so, if you have one and are interested in its progress, [...]

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Copywriter + Client = Love?

Tuesday, January 29th, 2008

Yes, that’s all about the difficult relations between the freelance writer and the client. Can they live in harmony? Actually does happy and long-term collaboration really exist?
The fact is that both parties may expect different things from their partnership. What does the client want? – To get the best quality at the lowest price, that’s [...]

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Warning! Your Content May Be in Check

Tuesday, January 22nd, 2008

Copywriting 911 has already written about plagiarism and how the infringer can be beaten using DMCA. However, not every webmaster who published duplicate content is a shameless scammer. Some of them don’t even suspect that the lovely and amazingly cheap article they bought is just a word-by-word snippet from Wiki. Long live freelancers! I bet [...]

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Copy Lego for Adults

Friday, January 11th, 2008

Show me a person who wasn’t fond of playing Lego as a kid. You could spend hours constructing tiny houses and gas stations. Life seemed so easy: you just took the multi-colored pieces and fixed them on the right place. Actually, the Lego concept is amazing itself: no suffering of creation, no broken ambitions – [...]

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Are You Writing Junky Or Haiku?

Friday, January 4th, 2008

The one who cuts often
is a barber, a butcher, –
or a great writer.

Haiku
Have you ever wondered why most people would prefer a story to a multi-volumed novel? Why O’Henri is easier to read than Charles Dickens? And why on earth your brilliant content didn’t bomb as you’d expected it to?
You may think people [...]

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Do you believe in Santa? Perhaps you did in your childhood, but, as years passed by, you grew more skeptical about it. You may have seen your father stuffing your Christmas stockings with candies, or someone told you that was all just a fable. All in all, Santa’s existence may be disputable, but don’t get [...]

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