Copywriting 911

Archive for the 'Internet Marketing' Category

From the Cold War joke series: – Mr. President! The communists have painted the moon in red! What shall we do now? – Well… let’s write “Coca-cola” on it, and that will be the greatest ad in the universe! To believe this joke, the idea of guerrilla marketing had already existed long before Jay Conrad […]

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Terms and Policy Writing: Get It KISSed

Tuesday, February 5th, 2008

Writing website’s privacy policy or terms and conditions may seem a hopeless task, as: a) few people really enjoy describing legal issues, and b) even fewer people read such stuff of their own free will. Nevertheless, both pages make an essential part of any website, so, if you have one and are interested in its […]

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Do you like psychological tests? I bet you do. Even if sometimes the tasks seem completely stupid and the results evidently far-fetched, psychological tests or surveys remain a popular entertainment for many people. So, you might like to pass yet another one: The Implicit Association Test When you see/hear the word traffic what association do […]

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Any PR? Yes, please!

Friday, November 9th, 2007

If you shudder every time someone asks to please pass them the juice over the dinner table, consider visiting the GP. You might be showing the symptoms of a serious disease that has been spreading around quickly. The name of this ailment is B.O., also known as backlink obsession. Since the advent of Google with […]

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Want to have an ideal body? / Tired of nasty humming mosquitoes in your bedroom? / Fancy building a site you can be truly proud of without much fuss? Use our unique remedy and solve all of your problems once and for all! Just ask yourself: how often do you think something like “If only […]

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If people intend to buy, do they really buy? Seems to be a stupid question to ask? However, experienced e-commerce insiders know there is a BIG difference between people’s intention and the direct action of buying. The problem becomes more obvious when studying shopping cart experiences. Thus, to believe the statistics, about 75% of shopping […]

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