Copywriting 911

What Does Google Dance?

March 11th, 2008

From time to time Gogle looks not so much like a search engine – a lifeless tool meant to process users’ queries, – but more like a Terpsichore whose movements make people hold their breath and watch her with awe. Actually, Google has performed its enchanting/inconceivable/troublesome (odd ones out) dance since 2000, but each time it’s something matchless and unpredictable, regarding both the date of upgrade and the results.

Such intriguing issues as technical background, Matt Cutts’ explanations, notorious updates like Jagger and PageRank jumping have been already studied inside out on the Web, so, let’s keep aside mere words and concentrate on another topic: each user knows that dancing is Google’s nature, but has anybody ever wondered what dance does it perform exactly?

Looking through the related forums I classified people’s opinions according to the list of dance style categories. Click to Continue »

Infectious Marketing Virus We, homo sapience, could never live tranquilly since the very start of our species. Various natural disasters and catastrophes always lay in wait for us. We, poor and so vulnerable humans, have always suffered from viruses and diseases. Hardly did we manage to overcome one illness when the next coil of history came along with the new disease.

Every age has had its lash. And if plague, pneumonia, cholera and malaria belonged to the horrors of the Middle Ages, and cancer and AIDS became the horrors of the New Age, the Digital Age brought an infinite quantity of viruses not harmful for the people themselves, but striking their pockets.

We all unconsciously become the victims of various marketing viruses when surfing the net. With every other click of the mouse a bunch of them attacks us as hungry predators. Most of them irritate us, but others evoke the interest and even sometimes make us part with some dollars.

This post is for those who want to tame the marketing virus and make it work for them. Do not think that it is easy! The competition is great and every day thousands of new viruses are launched and almost the equal number fails. Here is some advice on how not to be a loser in viral marketing. Click to Continue »

Killer Sales Letter ClosingsJust admit it: if you are an online businessman you must have spent long hours trying to answer questions like:

What is the most powerful element of a sales letter?

What makes prospects forget everything and click on the cherished “Buy now” button? and finally

What can you do with the sales letter so your conversion rate jumps up like crazy?

Check it up: most sales letter copywriters agree on this: “headline is 90% of your sales letter’s success, so spend 90% of time on inventing the kick-a** one.”
However, there is one more vital ingredient of a successful sales letter, which isn’t less important than the headline, – and that’s the closing.

According to Wiki, “closing is a sales term which refers to the process of making a sale”. In other words, closing is meant to be the most persuasive sales letter section, with the most distinctive call to action. If your headline is poor, people won’t read the sales copy, but once you’ve only come up with a mediocre closing, they won’t buy the product.

So, let’s look at different types of sales letter closings classified in a table with descriptions, samples, and useful tips. Click to Continue »

Microyah or Yahoogle

If you aren’t a complete newb on the Web, you must know that nothing ever happens without Google. If Microsoft bid for Yahoo on Friday, Google couldn’t help commenting the deal on its official blog on Sunday. To believe David Drummond, Google’s chief legal officer, this bid can’t be called other than “hostile” and raising “troubling question”, while Google itself remains warm and fuzzy, focusing on “interests of Internet users” and “openness, choice and innovation”.


What most news directories say: The current deal between Microsoft and Yahoo has been negotiated for 18 months and resulted in an unsolicited offer of $31 a share ($44.6 billion total). According to Microsoft authorities, this bid represents a premium for shareholders, yet Yahoo is putting off the decision, aspiring to jack up the price. As for the software titan, Microsoft is going to borrow money – for the first time in its history! – to fund the acquisition. Meanwhile Google does its best to spoil the deal.


What people think: Now this news is widely discussed throughout the Web. Some people believe in Microsoft + Yahoo marriage, others bet that Google won’t tolerate their merging. I decided to place the most common/interesting opinions here:

Click to Continue »

Copywriting 911 Featured On Ezine
Writing website’s privacy policy or terms and conditions may seem a hopeless task, as:

a) few people really enjoy describing legal issues, and
b) even fewer people read such stuff of their own free will.

Nevertheless, both pages make an essential part of any website, so, if you have one and are interested in its progress, take time to write relevant terms and policy – or hire someone who will do it for you.

Here I’d like to answer the most common questions about Terms and Privacy Policy writing. Click to Continue »

Copywriter + Client = Love?

January 29th, 2008

Yes, that’s all about the difficult relations between the freelance writer and the client. Can they live in harmony? Actually does happy and long-term collaboration really exist?

The fact is that both parties may expect different things from their partnership. What does the client want? – To get the best quality at the lowest price, that’s all. As for the writers, the reasons they look for an engagement vary greatly.

Some of them ghost-write without any self promotion just to earn quick cash, others think long-term and aspire to build their reputation in the Web community to attract more readers to their blog/site, but there are also people who have neither skills nor intention to write, but are ordinary scammers, only very active in self-promotion. These guys surf freelancer forums and dupe potential clients by selling them some copy-pasted junk or even by disappearing, payment received, without saying good bye. That’s because of these “writing experts” many clients are so suspicious about online copywriters, urging them to pass all kinds of copyscapes, qualification tests etc. Click to Continue »

Content Check for Plagiarism

Copywriting 911 has already written about plagiarism and how the infringer can be beaten using DMCA. However, not every webmaster who published duplicate content is a shameless scammer. Some of them don’t even suspect that the lovely and amazingly cheap article they bought is just a word-by-word snippet from Wiki. Long live freelancers! I bet most of you guys have faced this problem at least once. Considering online marketing, good content – is the one that is at least unique, so let’s look at the best-known duplicate content checkers on the Web. Click to Continue »