The reality is such that even the pithiest and the most creative sites may remain unknown to the targeted audience if the ranking factors of Search Engine Optimization – or SEO – weren’t considered by the web master. With the appearance of SEO technologies encompassing a wide range of methods the process of searching has become much easier, and so has site promotion. In fact, SEO techniques have had a dramatic impact on the world marketing, at times making online business even more profitable than offline one. Nowadays, to succeed in the Internet marketing, each online man of affairs should know the basics of SEO and use it in a proper way.
Without any doubt, website traffic – or how many people have visited your site – is of ultimate importance. High traffic implies a greater income, while low traffic means the site owner doesn’t make much profit. It is also clear that traffic depends on your ranking directly.
According to the leading experts, the most important ranking factor is the appropriate keyword use in title and body text, as well as the relationship of keywords to body text content.
Some SEO specialists claim that if there isn’t enough time to apply all SEO tools, one should work only on a good title. Nevertheless, others believe that it is not so much important to create a good title as to avoid a bad one which can absolutely ruin the page. Furthermore, the keyword must figure not only in the title but also in the body text, because it also optimizes the ranking. Yet, it is worth keeping in mind that the abuse of keyword phrase using leads to the suppression of ranking, too. SEO experts also think that such a factor as semantical relationship between the body text and the targeted terms will considerably develop in future, as search engines are improving constantly.
As you see, choosing the right keyword is the most effective way to achieve success. Some words, like credit or travel, are very popular on the web: having typed them in the search bar you’ll see an endless list of links, and it takes some time to find what exactly you need. Actually, it often takes MUCH time, as the ranking page offers all possible word combinations and usage. So, rather often potential customers get tired before they manage to find the relevant information and get the goods they wanted.
No way out? Don’t panic! All you have to do is to grow a long SEO tail to your website which will contribute much to your progress in online marketing. So what is the Longtail SEO?
Let’s suppose you’re selling lingerie over the Internet. As you probably know, this niche is overcrowded with distributors, and if you choose lingerie for the keyword, it will be quite difficult to find your site among myriads of others. But if the term is specialized, like white sheer Italian silk lingerie, your site has a good chance to be noticed by the targeted clients. As a result, your site’s traffic increases attracting advertisers and making a greater profit. Besides that, Longtail SEO brings more targeted traffic, favoring referral commissions and sales. Another Lontail SEO advantage is that it saves money, as you have to spend less on link building. Moreover, using Longtail SEO you don’t have to worry so much about changes in search engine algorithms which become smarter day after day and weed out websites with irrelevant content. In this way, Longtail SEO helps your site not only to win a desirable position in SERPs (Search Engine Results Pages), but also to hold it for a long time.
So, Longtail SEO is completely indispensable while running an online business, and, as any subject, it can be studied.
To be continued…