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Using videos in sales letters isn’t a new technique: most today’s marketers take advantage of this multimedia format to promote their products on the web.
Having appeared on the stage in the form of short testimonials, video tenaciously made its way through the marketing world. It’s now often incorporated in sales presentations and product tutorials, and [...]
All of us heard about ‘good’ and ‘junk’ writers – about authors who deliver content of the requested quality and quantity within the deadline, and those who behave like babes in the wood, mixing up words, dates, clients… Both groups position themselves like ‘pros’, yet only one of them tells the truth.
Want to know right [...]
Copywriting Guidelines, 3d installment.
Attention!
Dress up right, DRESS!
If you didn’t play toy soldiers as a child, you have an opportunity to repair this omission in copywriting business. Actually, the profession of copywriter is multi-faceted by nature: we trill away like nightingales while writing a sales letter and generate buzz like rappers when we create a blog [...]
Copywriting Guidelines, 2nd installment
“A good style should show no signs of effort.
What is written should seem a happy accident.”
W. Somerset Maugham
The key point of this quote is the word ’seem’ which means that those ‘happy accidents’ are thoroughly prepared. Inaccurate spelling here, a missed punctuation mark there – and things can turn into a [...]
This is the first installment of the Copywriting Guidelines – the series of effective tips which will help you to become a better writer.
You should store this remedy in a safe place (away from the sun, water and competitors) and use it according to the prescription. The drug doesn’t have any side effects but should [...]
Since times immemorial, when the art of promotion was invented, the humanity has succeeded in its development, but one question still remains unsolved: how not to go too far while praising the product? In other words, what words look authoritative and quite persuasive for prospects, and which ones just annoy them, being referred to as [...]
We, homo sapience, could never live tranquilly since the very start of our species. Various natural disasters and catastrophes always lay in wait for us. We, poor and so vulnerable humans, have always suffered from viruses and diseases. Hardly did we manage to overcome one illness when the next coil of history came [...]