Copywriting 911

Archive for the 'Copywriting' Category

10 Do’s of a Sales Letter Video

Thursday, June 5th, 2008

Using videos in sales letters isn’t a new technique: most today’s marketers take advantage of this multimedia format to promote their products on the web. Having appeared on the stage in the form of short testimonials, video tenaciously made its way through the marketing world. It’s now often incorporated in sales presentations and product tutorials, […]

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8 Reasons Why You Are a Good/Bad Copywriter

Wednesday, April 30th, 2008

All of us heard about ‘good’ and ‘junk’ writers – about authors who deliver content of the requested quality and quantity within the deadline, and those who behave like babes in the wood, mixing up words, dates, clients… Both groups position themselves like ‘pros’, yet only one of them tells the truth. Want to know […]

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Drill Your Words to March Left-Right-Left

Wednesday, April 16th, 2008

Copywriting Guidelines, 3d installment. Attention! Dress up right, DRESS! If you didn’t play toy soldiers as a child, you have an opportunity to repair this omission in copywriting business. Actually, the profession of copywriter is multi-faceted by nature: we trill away like nightingales while writing a sales letter and generate buzz like rappers when we […]

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10 Steps to Stylish Writing

Wednesday, April 9th, 2008

Copywriting Guidelines, 2nd installment “A good style should show no signs of effort. What is written should seem a happy accident.” W. Somerset Maugham The key point of this quote is the word ‘seem’ which means that those ‘happy accidents’ are thoroughly prepared. Inaccurate spelling here, a missed punctuation mark there – and things can […]

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Do’s and Don’ts of Punctuation

Wednesday, April 2nd, 2008

This is the first installment of the Copywriting Guidelines – the series of effective tips which will help you to become a better writer. You should store this remedy in a safe place (away from the sun, water and competitors) and use it according to the prescription. The drug doesn’t have any side effects but […]

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Make Promotion, Not Spam

Monday, March 24th, 2008

Since times immemorial, when the art of promotion was invented, the humanity has succeeded in its development, but one question still remains unsolved: how not to go too far while praising the product? In other words, what words look authoritative and quite persuasive for prospects, and which ones just annoy them, being referred to as […]

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How to Create an Infectious Marketing Virus

Friday, February 29th, 2008

We, homo sapience, could never live tranquilly since the very start of our species. Various natural disasters and catastrophes always lay in wait for us. We, poor and so vulnerable humans, have always suffered from viruses and diseases. Hardly did we manage to overcome one illness when the next coil of history came along with […]

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