Copywriting Services

Do you like psychological tests? I bet you do. Even if sometimes the tasks seem completely stupid and the results evidently far-fetched, psychological tests or surveys remain a popular entertainment for many people. So, you might like to pass yet another one:

The Implicit Association Test

When you see/hear the word traffic what association do you have?

a) you visualize a busy street in a rush hour, taxis beeping, pedestrians hurrying to cross the street at the red lights, and your poor car standing in a jam;

b) you can’t but think that the stuff will be supplied tomorrow and you should keep it on the low;

c) the only thing that bothers you is your website and its unbelievably low traffic.

Traffic should be:

a) calm;

b) clandestine;

c) the higher the better.

Now check out the results.

All the chosen points are a): you may be a driver.

In your answers b) prevailed: you may be a drug dealer.

You’ve selected only c): the easiest one – you are a website owner.

You’ve spent restless nights creating a unique competitive site, you’ve worn white and black hats in turn or both at once, yet everything seems to be in vain. That nasty traffic doesn’t want to flow. It prefers to stream around your site making your life a misery, coming as a nightmare when you’re asleep and as low SERP ratings when you are awake. Hey, here is a little consolation prize for you, don’t give up! Try these

11 Steps to Increase Your Traffic

At least you’ll know you’ve tried 😉

1. Squeeze all you can out of on-page optimization. Choose a memorable (non-hyphenated-?) domain name, use carefully selected (long-tailed) keywords, optimize the title and meta description tags, create unique and useful content and see that it is regularly updated… Improve navigation; pretty sure not all of your site visitors will be PhD’s, so make it as clear as possible. Try and check that the code is clean and not more than 100K.

2. Try and submit your content to the main directories, like Yahoo and DMOZ.org, as well as to niche ones. Article directories could also bring some visitors (check out EzineArticles.com, ArticleFinders.com or GoArticles.com). Note: The copy should be really useful and unique. If you have an ebook, submit it to corresponding directories, e. g. EbookJungle.com, FreeEbooks.net and EbookPalace.com.

3. Get inbound links. Actually, link building is a topic which can be discussed for hours, so, let’s look at some of its strategies:

– Invite other website owners to publish your articles with links to your site;

– Leave testimonials and comments (but be helpful);

-Answer people’s questions at AdSense Help discussion group and Yahoo answers, placing a link to your site at the bottom;

* Some web masters also don’t scruple to buy text links, nevertheless, Google frowns upon this, so one should be very careful.

4. Hang out in the blogosphere. Take part in blog discussions providing relevant and thoughtful comments. The quality of your posts is critical, as nowadays many blogs are full of spammy silly comments the only purpose of which is to leave the author’s URL. Do stand out of that crowd: create original and pithy posts. Set up your own blog, leaving such tags as “Digg this” or “Add this to del.icio.us” below each article. Some social networking sites have amazingly massive traffic and, once your content is original, you gain visitors automatically.

5. Publish useful posts in forums, using keywords for your online profile. Growing forums often need additional moderators. Offer your services in exchange for free ads of your site.

6. Create your own forum as well if you can, yet consider a few points first. Someone has to moderate the forum in different time zones, 365 days a year, removing spam and managing its work. So, you’ll need several reliable moderators ready to share your trouble. Launching a forum, it’s very important to remember that this is just a helpful tool for your website’s promotion. In other words, make sure your visitors pass from forum discussion to the site itself, otherwise this plan won’t do.

7. Distribute a captivating informative newsletter for encouraging repeat traffic. Tell your readers about new and the most popular articles, offer them to take part in the survey you’re running, arrange some interesting contest and give away freebies. Ensure that the charm of novelty never fades, and your repeat traffic will boost. After all, why spend time and force on flirting with SEO, if the visitors forget about your site as soon as they leave it?

8. Don’t forget the power of well-written press-releases. “Well-written” means pithy, compendious and gripping. Grab the readers’ attention with a killer headline and some hot topic being discussed. Once an effective press-release is ready, submit it to BusinessWire, PRWeb, PR Newswire and other press release distribution sites.

9. Use PPC advertising. The treacherous aspect of good content is that you risk losing money instead of earning it. Thus, if your pages feature brilliant content, it may distract visitors from sponsored ads. The fact is that, if you pay for traffic, your content should also be persuasive. To increase the conversion rate create landing pages dedicated only to publicity. Attract people’s attention to the product/service you promote and make them fill out the sign-up form. Many website owners buy pay-per-click advertising on Google’s AdWords or Yahoo! Search Marketing, but these tools can be helpful only if your site’s conversion rate is rather high, otherwise it’s quite unprofitable.

10. Make your content available through RSS. Providing a content syndication feed with a link to your site will help surfers to find you in the endless Web ocean.

11. Apply for a consultation of professional SEOs and let them draw you a checklist of things to be improved/changed/implemented.

All in all, make sure you’ve taken your website promotion seriously – and you’re likely to soon be getting real serious traffic.

People are going crazy about SEO. It is discussed on forums day in day out, tons of more or less useful SEO related articles appear on the web weekly, and authoritative Internet insiders believe they perform their professional duty by giving away a new SEO conception. In brief, if you spend the better part of your life online, you have probably noticed one worrying tendency: the Internet community is literally growing SEO-obsessed. SEO is as ubiquitous as love for football and as inevitable as Global Warming. Everybody is eager to know what good SEO is and what it is not. How to become SEO-friendly and how to polish off competitors in the niche using SEO strategies. SEO this, SEO that, SEO… actually, what?

Dear web surfers, without any doubt, you have more than deep knowledge of the topic. However, the SEO concept itself is so rich and universal, that all its aspects can be hardly reduced to a common denominator. All in all, guys who want to take a closer look at real SEO, check the following list.

So, SEO stands for…

1.Satellite for Earth Observation
2.Science and Education Outreach
3.Search Engine Optimization
4.Search Engine Optimizer
5.Seasoned Equity Offering
6.Security Engineering Officer
7.Senior Executive Officer
8.Seo (Korean name), a common Korean family name
9.Seoul, South Korea’s capital
10.Shutdown Electrical Operator (US Navy submarine watchstation)
11.Side Entry Orifice
12.Siemens Exchange Object
13.Site Enhancement Oil
14.Society of Education Officers
15.Socio-Economic Objective
16.Software Engineering Organization
17.Software Executive Official
18.Source Election Official
19.SouthEastern Ohio
20.Special Engineering Order
21.Special Equipment Option
22.Special Exemption Order
23.Sponsors for Educational Opportunity
24.Sports Entertainment Organization
25.State Engineer’s Office
26.Student Employment Office
27.Subtransfer Earth Orbit
28.Super Entity Obstructer
29.Support Enforcement Officer
30.Survivability Enhancement Options
31.Symbol-Error Outage
32.Synthetic Engine Oil
33.Systems Evaluation Office

Now if somebody on the Web pretends to be an SEO expert – don’t laugh in his/her face. Just ask politely what kind of SEO your opponent specializes in exactly, – and see how your authority increases.

Special offer: suggest 5 new definitions and get a discount on any type of professional copywriting services!

If you shudder every time someone asks to please pass them the juice over the dinner table, consider visiting the GP. You might be showing the symptoms of a serious disease that has been spreading around quickly.

The name of this ailment is B.O., also known as backlink obsession.

Since the advent of Google with its revolutionary Page Rank system, people who have been overusing its carriers, links, experience various acute conditions, feel unquenchable thirst for new links and sometimes even act inadequately forgetting about all the rest of daily concerns.

So why are links so addictive?

These days every SEO is born with the knowledge that the quality and quantity of inbound links to your site are the major variables in your success equation. It is the link flow that gives you the power of an authority, and the authority in turn brings you visitors, conversions and money in packs. As a result, webmasters often look forward to the quarterly Google dance as if it were the first ball for a young lady to come out into society, determining her future “career” as a bride. And then – oh, Heaven, the 3 month delay, and Matt Cutts says they simply forgot about the update.

If your heart skips a beat at reading this, too, it might be a good idea to have a look at the following 5 common facts about PR which we’ve marked as True or False.

1) Page Rank is a value that shows how popular your site is. – False
PR only refers to a certain page within your site, and so when you need to direct the juice flow to it, do state the exact url of your landing page (e.g. links to http://copywriting911.com will be of no value for the PR of http://www.copywriting911.com). However, internal linking may help pass some energy around your site as well, so links from a PR5 homepage for example could translate into PR4′s for second level pages.

2) High Page Rank automatically brings you to the top of SERPs. – False
If you look at the 1st page of search results, you’ll see that sites with lower PR sometimes rank higher than their competitors with “greener” PR display. It is so while PR is the last one of ranging factors which becomes decisive only when the rest of parameters coincide. Before launching your hunt for PR, make sure you’ve done the on-page optimization, including the keyword research, content creation (!) and overall site structuring.

3) The more links point to your site, the better for its Page Rank. – False
Hundreds of backlinks from spammy directories will not help you promote a resource though they won’t probably hurt you, either. While it is theoretically impossible to control who links to you, there’s such a notion as “bad” or “good” neighborhood. When you’re looking for linking partners, better choose those who wear white hats. Don’t make Big Daddy suspicious.

4) Paid links are evil for your site. – True. And False.
To tell the truth, this issue is a controversial one. Recently there’s been much fuss about devaluating sites that trade links via TLA. However, TLA itself seemed to stand up to the update without any losses, just like a number of splogs and scraper sites monetized with Google Adsense/Adwords. And yeah, do you know that the second largest SE, Yahoo, actually allows buying and selling links?
Though we can’t decide for you here, if you still choose to try, at least make all you can to ensure your paid links look natural.

5) Network interlinking will not help improve your Page Rank. True and False again.
There are two main types of networks: ones owned by a single person or a group of individuals and hosted on the same server with identical IP C classes – and these are really a waste of your time in terms of SEO; and secondly, niche communities connected through business ties and spreading valuable editorial links (b5media), which is perfectly ok with Google, as that’s a part of standard commercial promotion. One more thing to take note of, reciprocal links are yesterday’s hit. They hardly rock any longer. They are so likely to be forgotten tomorrow.

That was it. At least now you know what direction to move in. Hope this dose of anti-B.O. vaccine relieved your pains for a while, and should you need a professional consultation on SEO, we are here to help! Please also feel free to comment with more ideas about Page Rank importance, and we’ll reply.

P.S. Content is king!

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If people intend to buy, do they really buy? Seems to be a stupid question to ask? However, experienced e-commerce insiders know there is a BIG difference between people’s intention and the direct action of buying. The problem becomes more obvious when studying shopping cart experiences. Thus, to believe the statistics, about 75% of shopping cart transactions remain uncompleted. Although websites’ owners do their best to make their products or services look more attractive as well as to optimize the pages so that they can be easily found, a potential customer can visit a site, choose some items, add them to the shopping cart and… leave.

What are the barriers to effective online selling?

It’s not a secret that the usability of some e-commerce websites still leaves much to be desired, and this is the first thing to be attended. Thus, in e-shops with structure more complex than 1 sub-level deep, the navigation can be simplified using headlines, sub-headers and breadcrumbs.

Secondly, the need to register before adding products to the shopping cart may annoy a lot of prospects. As is known, the driving force of purchasing is emotions, not logic, so lengthy procedures on the way to checkout often make shopping enthusiasm disappear as fast as it arises.

Other possible reasons for shopping cart abandonment are the absence of visual feedback when the selected product is moved to the cart; the use of the Buy button instead of the Add To Cart one; endless written instructions as to updating the cart’s contents; and the requirements to enter customer’s personal information before letting them know the overall costs.

Can the shopping cart abandonment rate be diminished at all, and how?

Fortunately, yes, it can. Any e-commerce shopping cart can be improved considerably by using the following notes, resulting in higher business income.

1.The latest studies have proved that a thumbnail image of product contributes much to the shopping cart completion. A picture gives an additional opportunity to view the product and helps a potential buyer to visualize possession. In other words, make people SEE themselves buying. Besides, by placing the product’s image in the site, you care of those customers who aren’t native *English* speakers, and be sure that they will appreciate it greatly!

2.The log-in and registration requirements shouldn’t be too sophisticated – don’t tire out your visitors. They DO WANT to buy your stuff, so just let them do it without imposing endless exhausting fill-in forms.

3.Make sure that a client can easily add, remove or change items in the shopping cart, especially if products come in various sizes, colors and styles.

4.Also you’d better be certain that all the articles shown are in stock, otherwise a customer may feel frustrated (and not without purpose) and never visit your website again.

5.Caring for user’s convenience, include links back to the page with product’s catalog number. This simple operation can be very helpful for customers, and their gratitude may bring you larger profit.

6.To increase the completion rate, provide several payment options. Nowadays different serviceable payment systems, like PayPal or WebMoney, are available. Many people prefer to use credit cards but don’t burn with desire to provide their numbers over the Web. Supply your clients with such options as fax or voice payment and arrange that the company’s contact information is always reachable.

7.Another proficient method to win your customer’s confidence is to offer a guarantee. Even if someone will try to cheat you, the total income should increase greatly.

8.Finally, if you want to be the most pleasant online trader to deal with, let a visitor know all additional charges, like shipping and handling beforehand. Of course, you shouldn’t shout about that, inform your customers very softly, but frankly – and they are more likely to buy than if they stayed unaware.

9.Did you like these tips? And would they seem so easy-to-use without being numbered? So, make each step of shopping cart completion as clear as possible. Include the Next step or Continue with Checkout button on every page. The crucial point is that the button should be placed far from Remove from Chart to avoid wrong clicking.

At last, don’t forget about the importance of your e-commerce site’s content. Is it really attractive and motivating? Anyway, you can always improve it using professional copywriting services.

Before you start reading, here’s a little test. Supposing you need a pair of house slippers but can’t choose among the endless variety in a local supermarket. Every morning on your way to the office you see a billboard with a happy family wearing lovely fluffy slippers. Day after day their ads pop up at every other web site you visit. And every evening you watch those notorious slippers being advertised after the news reports. But does this motivate you to buy? Or is such assertive advertising more likely to annoy you? You think, direct advertising isn’t convincing enough at times, as it doesn’t guarantee the quality, and you are right.

Then, one day your coolest friend, or better, some stranger in the bus tells you about amazing and handy slippers she has just bought. Will you follow her advice and buy a pair, too?

And if you saw literally everyone around you discussing some bold and captivating advertising campaign, would you get interested in the product?

Nine people from ten will answer “yes”, and that is the reason why buzz marketing strategy is so popular, especially if it concerns not such trivial thing as slippers but something more important, like your website promotion.

In contrast to traditional marketing techniques that have a “pushy” strategy, buzz marketing is based on a “pulling” effect, focused on provoking talks and discussion. The author of Buzzmarketing, Mark Hughes, said: “Get People to Talk About Your Stuff“; as is well known, rumors spread very quickly, and, if buzz marketing strategy is applied properly, customers will advertise your product by themselves for free.

Some experts claim that word-of-mouth marketing and buzz marketing are the same, others insist on a noticeable difference between the two concepts: the first is driven by satisfied customers who tell about the product or service, praising it to the skies, while the latter depends on media. However, most marketing specialists incline to the opinion that word-of-mouth is a part of multi-sided buzz marketing.

To tell the truth, this technology wasn’t invented yesterday, as buzz marketing was more or less successfully used centuries ago, for instance, when prehistoric people advised each other the places where bigger deer abounded. But with the Internet development it has become an alternative and a very creative way to promote products and services. Nowadays buzz campaigns are carried on in chat rooms and at blogs, involving unsuspecting visitors into conversation and making them order and buy or at least advise the product to their friends.

As it is clear from the name, buzz marketing is concentrated on creating buzz. The more buzz it provokes the higher profits will be. Thus, to be a success, the campaign should seem original, outrageous, mysterious, hilarious and sometimes even scandalous. Many buzz campaigns touch upon tabooed topics, like lies, sex and bathroom humor. So, according to buzz marketing approach, the best way to motivate potential customers is to shock them.

How does it work? Innovative and constantly developing, buzz marketing contains various methods. For example, looking through your favorite forum you come across a post where a person asks for some advice. Certainly, you want to help, yet reading other posts in the thread you see that another visitor has already provided all the necessary information, leaving a link. Several posts later the inquirer writes something like that: “I’ve found everything I needed at www…com, THANK YOU!!!” Will you follow this link? That’s for sure. But do you know that both the inquirer and the alleged helper are likely to be partners conducting a successful buzz marketing campaign? Probably, you don’t. The fact is that many sales companies hire actors pretending to be shoppers who encourage other bloggers or forum visitors to try, to taste, to make sure and finally to buy.

Although the initial contact seems spontaneous and the final result is perceived unpredictable, all buzz campaigns are well-planned. Marketers measure not only what message can attract attention, but also how often it should be passed and how many downstream consumers should be involved to spread it.

Another buzz marketing strategy is to cause a scandal in order to grab attention of potential clients. For instance, when Abercrombie & Fitch launched t-shirts with pictures having a racial slant, it prompted numerous complaining emails and phone calls from indignant customers. As a result, the sales of the company boosted up considerably. The phenomena of this buzz marketing method was that people started discussing not the product itself but the way it is advertised.

Using buzz marketing strategy requires less money than using other marketing techniques, however, to carry on a brilliant campaign one should know advertising, marketing and psychology, as well as be an intelligent and extremely creative person. As more and more people try to apply buzz marketing, one should have outstanding qualities to find a market niche.

Besides the creation of the content for a standard website page, there are two other widespread aspects of the world wide web that cater to the writer’s services. Internet blogs and forums are as content driven as any other website but their style differs in that, on forums especially, the user is creating the content for the site. To a lesser degree, since many blogs are personal projects, you will find fewer of them which invite comments from their readers.

For blogs the ideal posting is a link to another interesting and topical article on the web with a short description or review of what the user will find when they view it. Internet forums are more community oriented, with regular users commenting on the specific subjects and replies to other user’s comments. They are designed more for sharing information and ideas. It is a place where someone with a question can ask people familiar with the topic what the best solution might be. They are very similar to the old style bulletin board sites that spread in the 1990′s.

A blog or forum is like any other website in that they require the search engines to find and index their content so that people searching for a particular topic can find them. Since the content is being written daily by the users there is less ability to optimize the site for keywords. However, a new blog or forum which needs to build a large enough base of useful information may hire writers to create topic specific posts for their site. These people will be paid to create various threads relating to the subject matter and begin a dialogue. This is especially effective for new blogs or forums that need enough content to be found useful and be ranked higher in the periodic “indexing” schedule for the search engines. Once the board has grown in size and volunteer users have started posting, it should carry on without further need of paid posting services.

As well as individual freelance writers who offer their services on forums dedicated to content creation, there are some companies that will act as an agent for a group of writers. These agents will find the forum or blog needing content and then, for a percentage of the article or post group’s cost, will turn the commission over to one or more writers to complete. For beginning individuals, they may expect no more than 10-20 cents per two or three line comment. Once a writer builds credibility with many insightful and informative posts, the remuneration may rise as high as 25-50 cents per post. Blogs generally start at about $1-$2 per 200-250 word description with the link, and experienced bloggers can expect more.

The major problem people who pay for posting services face is in getting writers who post useless, trivial or off topic comments. When hiring posters one must state at the beginning that such posts will not be acceptable or paid for. A blog or forum moderator must also be aware of any spamming posts that are attempted on their board and remove them or face a lowering of the value of their site.